Alt is a fictional TV Channel encompassing all subjects considered 'alternative' to mainstream media. My concept came from a distaste in seeing the same or similar content on every media channel I was using. I wanted Alt to show different ways of music, dance, culture, sports, and places that as Americans we do not get to experience every day because of the monotonous media that is presented to us.
I used a hand created brush stroke to incorporate the feeling of freedom and expression that I wanted the channel to feel like. For the motion graphic design I used loud, fast music and jumpy transitions to contribute to that feeling.